Doing SEO The Right Way

How to Pick an SEO Company

Considering the variety of search engine optimization companies in existence today, choosing the right one can be intimidating. After all, SEO is constant work and investment that can have a tremendous impact on your Internet presence. Actual results will obviously depend on the techniques used, but in any case, you need to take a few basic issues into account before hiring anyone.

When shopping for a company that provides SEO services, assess the candidates based on the following:

Realistic Offers

If you are offered a deal that seems too fantastic, it likely is. It is important to choose a company that is realistic in its offers and never makes promises. SEO is an ongoing process and there’s just no way of determining your future search rank for sure. This is because search engines are always changing their algorithms, and this is totally out of anyone else’s control. If someone promises you overnight rankings, take your business elsewhere.

Industry Longevity

Even the most proven SEO companies began as rookies, and without a doubt, you will find lots of new and promising talents in the industry nowadays. At the same time, there’s no denying either the huge advantage that comes with experience. If you don’t want to take a chance, it’s always safer to go with an experienced agency.

Case Studies

It’s not enough that an SEO company has case studies on hand. They must be eager to give you a look. If they’re not, it tells you they’re not proud of what they’ve done, and maybe you should have second thoughts about hiring them as well. After all, case studies speak of the company’s abilities.


There is no such thing as an “SEO certification” per se, but standard PPC and Analytics certifications are held by most reputable agencies, as evidence that their knowledge of online advertising platforms across all search engines has been tested and proven.

White Hat SEO

White hat SEO is simply SEO carried out through an ethical process. It’s easy to know an agency’s SEO ethics. Just ask them how they do what they do using terms you’ll understand. Judge for yourself whether or not they seem to be using crooked or fraudulent techniques. An unscrupulous agency may try to complicate things to confuse you, but if you stay focused, you will know what they’re trying to do.

At the end of the day, you want to be able to say that you’ve chosen the best, and that is possible only by making comparisons of different companies. You don’t have to consider one company at a time. You should know the ways in which they vary as this is the only way to see who’s actually right for you.

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